Join keynote speaker Peter Chapman of SKU Foods for this exciting webinar focusing on getting Alberta products on the shelf.
The retail market continues to evolve due to changes in consumer and customer purchasing habits. Additionally, the pandemic has had a significant impact on this market channel. Peter will provide an overview of what is happening in food and beverage with a focus on the pricing and promotion of Alberta products to get them on the shelf.
He will break down some of the costs and your return on investment including category based pricing, setting your price, getting your price, your trade spend investing with retailers, and your marketing spend connecting with consumers. You will hear about growing your baseline and take away a glossary of terms and a tool to help build your promotion plan.