- (Left to right: Communications Coordinator Cary Castagna, Economic Development Administrative Assistant Kerri Lefsrud, Economic Development Officer Kristy Jackson, Economic Development Coordinator Jenalee Waring and Assistant CAO Brent Hoyland.)
Flagstaff County’s Economic Development department has won four national marketing awards from the Economic Developers Association of Canada (EDAC), including the coveted EDAC Cup, the national organization’s top honour.
The awards were announced Sept. 11, 2018 at EDAC’s 50th annual conference in Fredericton, N.B.
“The Flagstaff Economic Development Team is humbled and honoured to be recognized at the national level for our marketing efforts. Taking home the EDAC Cup and having our work recognized as the ‘best of the best’ across Canada was truly unexpected,” says Kristy Jackson, Economic Development Officer, Flagstaff County.
“The EDAC Conference provided amazing professional development opportunities, highlighted successful programs and initiatives being executed across Canada, and connected us with individuals and organizations that can assist with investment attraction for our region. These programs and their success would not have been possible without our amazing team at Flagstaff County, as well as past and current council for guiding and supporting Economic Development in the Flagstaff Region, and also CARES Grant funding from the Alberta government.”
EDAC is Canada’s national association of economic development professionals, with a coast-to-coast membership of nearly 1,000.
The four awards are as follows:
- Flagstaff Region Tourism and Lifestyle Campaign – Advertising Campaign
- Flagstaff Region Investment Guide – Single Publications – over 4 pages
- Flagstaff Region Tourism and Lifestyle Campaign – Advertising Campaign – EDAC Cup Contender (Best marketing submission from across Canada, within a $200,000 - $600,000 total operating budget)
- Flagstaff Region Tourism and Lifestyle Campaign – Advertising Campaign – EDAC Cup Recipient (The “Best of the Best” across Canada – any budget!)
The Flagstaff Region Tourism and Lifestyle Campaign focused on tourism within the region, providing opportunities to showcase the unique area in order to attract working-aged families to visit, and ultimately, reside in the region. The campaign employed two main tools to accomplish this task: it focused on people to evoke human emotion and consistently used the tagline “Take a Moment”. The tagline encourages people to get away from the hustle and bustle of life and enjoy true peacefulness in the Flagstaff Region. It was an extensive advertising campaign that included social media, search engine optimization and billboards aimed at a targeted audience within a 200-km radius (approximately 2 hours of driving time) of the Flagstaff Region.
The Flagstaff Region Investment Guide, meanwhile, was created to provide prospective investors/stakeholders with an overview of the region’s key industries and competitive advantages. The folder-style guide, available online and in print, offers a comprehensive view of investment information in the Flagstaff Region. Specific sector profiles are also an integrated part of the investment guide. Key sectors, strengths and opportunities were determined through a competitive assessment of the Flagstaff Region. The set-up of the investment guide is a unique way to make sure potential investors are getting information tailored to their needs.
The Tourism and Lifestyle Campaign, and the Investment Guide were developed in partnership with Zag Creative, an Edmonton-based strategic marketing and advertising agency.
Flagstaff County’s Economic Development department consists of Economic Development Officer Kristy Jackson, Economic Development Coordinator Jenalee Waring and Administrative Assistant Kerri Lefsrud. For the past two summers, they have been assisted by summer intern Duncan Coutts. The team works closely with Communications Coordinator Cary Castagna and is overseen by Assistant CAO Brent Hoyland.
EDAC issued a news release. Click HERE to view it.
The Tourism and Lifestyle Campaign included seven videos. Watch them below.